2007 K/BIS Industry Show, Las Vegas, Booth N1852
White River Announces Alliance with Award Winning Designer,
FAYETTEVILLE, AR (May 2007) White River — a leading manufacturer of hardwood mouldings and hand-carved architectural woodcarvings announced today a strategic alliance with Peter Salerno, 15-time award winning kitchen and bath designer. This alliance will provide the design community with new products and educational resources on how to design with White River products.
"We are excited to announce this strategic alliance with Peter Salerno," said Bruce Johnson, president of White River. "This alliance is essential to our corporate strategy — providing the design community with the products and resources they need to be successful with White River products and also keeping White River ahead of the competition. This alliance, along with other technology collaborations, has positioned White River as the manufacturer of choice for the demanding needs of today's designer," added Johnson.
As a veteran designer, Salerno recognizes the needs for new product collections with correct size and proportion to create custom furniture for the entire house. "This opportunity to collaborate with White River to develop signature products that can be used throughout the entire house is very exciting," Salerno commented.
Salerno, a master designer, grew up in the cabinet industry before becoming a kitchen and bath designer in the 80's. In preparation for a career in design, Salerno studied architecture in Europe for 3 years. In the last 25 years, his designs have been featured in numerous trade publications while achieving international recognition. More recently, Salerno has previously and collaboratively designed products for the kitchen and bath segment.
About White River
Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and handcarved woodcarvings for the Millwork and Kitchen & Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 2,250 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, and more. For more information or literature about White River™, call 800.558.0119 or visit their website, www.WhiteRiver.com.