Press Releases

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Kathy Hudson, Public Relations Specialist
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2007 K/BIS Industry Show, Las Vegas, Booth N1852

White River Launches New, Re-Designed Website

FAYETTEVILLE, AR (May 2007) White River™ — a leading manufacturer of hardwood mouldings and handcarved architectural woodcarvings — launched its new website, www.WhiteRiverInc.com. This dynamic new website was developed in coordination with BuildingOnline Inc. www.BuildingOnline.net, which is the leading web design and Internet marketing agency devoted to the home improvement industry. This new website will feature an enhanced Design Gallery with zoom technologies, an interactive catalog for instant product information, and CAD and 20-20 libraries to ease the specification process. Also, the website will include improved navigation — making it easier for visitors to find design solutions and ideas for their new construction or upcoming remodel project.

"With trade and consumers in mind, an essential part of the redesign that we wanted to ensure was easy access to information through simplified, yet intuitive navigation architecture," says Richard Enriquez, Director or Marketing. "Visitors will also love the advanced interactive and video streaming technologies that we have included on the new site. The White River™ website sets a new standard of excellence in the industry," adds Enriquez.

"Our web design professionals are excited to collaborate with the White River marketing team to develop this cutting-edge site," says Alan Wickstrom, CEO of BuildingOnline Inc. "Their new site architecture, elegant design and easy-to-use navigation provides both the professional trade and consumers with inspirational design visuals for both new construction and remodeling projects. This truly reflects the high-quality craftsmanship of White River's™ hardwood mouldings and handcarved architectural woodcarvings."

The new look and feel will provide visitors an almost virtual experience. A visitor will love browsing an expansive collection of well appointed interior rooms using zoom technologies. Additionally, the improved and user-friendly navigation along with the interactive catalog meet the unique needs of our discerning customers. A buffet of Design Software and downloadable design ideas will be accessible in an electronic library. The site will also feature educational opportunities for not only design students, but the consumer community at large.

Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and hand-carved woodcarvings and mantels for the Millwork, Kitchen, and Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 1,500 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, range hoods, fireplace mantels, and a line of resin products for curved applications. For more information or literature about White River™, call toll-free today 800.558.0119 or visit their website, www.WhiteRiver.com.

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