Press Releases

Contact:
Lisa Billings
479.442.6986
479.442.0257 fax
LBillings@whiteriver.com

White River™ Launches New High Relief Collection: Elegant Additions™

FAYETTEVILLE, AR (April 2008) White River™ — a Leading Manufacturer of Embellished Hardwood Mouldings and Architectural Woodcarvings recently launched an exciting new Embellished Moulding Collection, Elegant Additions™. This collection features its best-selling profiles and embellished motifs in a value-packed offering.

Elegant Additions™ are a compact Moulding Collection of fine grain overlay contoured to PacTrim (primed MDF) to produce high relief mouldings. Elegant Additions are priced 30% - 50% below White River's™ flagship collection, Mon Reale®. Elegant Additions™ allow an old world, handcarved design - at a fraction of the cost; also, they can stain, paint, or glaze for the well-appointed interior.

"White River™ has done it again, responded to the marketplace's needs with the great new product," says Mitch Morris, Manufacturer Representative in Texas. "Having a value priced MDF profile with White River's™ high relief overlay is going to take the market by storm — and the ordering process is easier because it is 16' pieces and this simplifies things," adds Morris.

"I am so excited that White River™ has introduced another proprietary design — Elegant Additions™ are gorgeous and will work well in ceiling, cabinetry, and build-up applications," comments Bruce Adkins, Director of Sales. Adds Adkins, "The best part is it's a White River™ product so you can trust the quality craftsmanship and prompt shipment from its expansive inventory."

Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and handcarved woodcarvings for the Millwork and Kitchen & Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 2,250 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, and more. For more information or literature about White River™, call 800.558.0119 or visit their website, www.WhiteRiver.com.

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