Press Releases

Contact:
Kathy Hudson, Public Relations Specialist
E-Mail
(479) 442-6986

White River™ Unveils "Design Direct Program" for Professional Specifiers of Upscale "Mega Houses" at KBIS

FAYETTEVILLE, AR (April 2008) White River™ — a Leading Manufacturer of Embellished Hardwood Mouldings and Architectural Woodcarvings unveiled an exciting new program for specifiers of large residential projects, also known as "Mega Houses." For Mega House specifiers, the Design Direct Program will link them up with a Master Millwork Designer who specializes in large millwork projects associated with Mega Houses. Master Millwork Designer, Jim Harrell has over 35 years of Millwork Design experience and is one of only a handful of Designers — nationwide — who can undertake such monumental projects.

"In 2007, this new program launched on the eastern seaboard. Due to the positive response, we are taking it national," says Richard Enriquez, Director of Marketing. "Additionally, Harrell provides a turn-key service — from renderings and take-offs to installation guides for the trim installation for a nominal rate," adds Enriquez.

ASID Designer Amy Underdown, has worked with Harrell on projects since 2003 and relies on Harrell's expertise. Underdown comments, "White River's Jim Harrell is a Master at Millwork Design. Not only does he immediately gain the respect of the Designer and Architect - he is thorough and meticulous about large room and millwork proportion, complementary designs and design motifs, and follow-up." Adds Underdown, "Designers need a Millwork Designer who works with them, not in competition with them. Harrell gives Kitchen and Interior Designers the confidence and inspiration to carry design throughout the home and enjoy increased sales."

For more information or to discuss an upcoming Mega House project, contact Jim Harrell at White River™ - 800.558.0119 - for details about this exciting new program. You may also visit WhiteRiver.com to view an online sampling of Harrell's renderings for Mega Houses. Also, Harrell can be reached by email at JHarrell@WhiteRiver.com.

Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and hand-carved woodcarvings and mantels for the Millwork, Kitchen, and Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 1,500 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, range hoods, fireplace mantels, and a line of resin products for curved applications. For more information or literature about White River™, call toll-free today 800.558.0119 or visit their website, www.WhiteRiver.com.

###