Press Releases

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Kathy Hudson, Public Relations Specialist
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(479) 442-6986

White River™ Adds New Products to its Best Selling Adornments™ Collection

FAYETTEVILLE, AR (April 2008) White River™ — a Leading Manufacturer of Embellished Hardwood Mouldings and Architectural Woodcarvings announces that 50 new handcarved woodcarvings have been added to its Adornments for Cabinetry and Furniture™ Collection. Adornments™ are handcarved Maple and Cherry elements designed for embellishing cabinetry, libraries, furniture, bath vanities, mantels, and other interior applications.

New additions to the Adornments™ Collection include larger scale products and new column designs for kitchen islands and cabinetry. Master Designer Peter Salerno says, "I love designing with Adornments™, but due to current trends of increasing room sizes and larger proportioned cabinetry and furnishings, we needed larger scaled pieces included in the collection. White River has responded to market demands with gorgeous new onlays, centers, capitals, and both full-round and half-round columns in new Acanthus and Fluting motifs."

"Handcarved accoutrements featured in kitchen design remain the focal point," adds Salerno. "White River's™ marketing team carefully tracks market trends and has responded with proprietary designs and its most popular motifs for its Designers. I love designing with White River's Adornments™ because I can rely on correct proportions and authentic classical motifs. Adornments are handcarved with all the undercutting and deep carving which creates the perfect embellishment for a Designer kitchen," comments Salerno.

Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and hand-carved woodcarvings and mantels for the Millwork, Kitchen, and Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 1,500 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, range hoods, fireplace mantels, and a line of resin products for curved applications. For more information or literature about White River™, call toll-free today 800.558.0119 or visit their website, www.WhiteRiver.com.

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