White River's Trade Program is designed for interior designers, architects, contractors, cabinet shops, and millwork professionals who specify or purchase architectural millwork for their clients. Apply once, shop 24/7, and work directly with our sales team for quotes, samples, and project support.
Transparent Trade Pricing
What You'll Save
We believe in showing our trade partners exactly what their discount looks like — no guesswork, no surprises at checkout.
Mouldings & Acoustic Panels
- Mon Reale Mouldings
- Ornamentally Embossed Mouldings
- Traditional Mouldings
- Contemporary Mouldings
- Harmony Acoustic Slat Panels
- Wood Carvings
Our deepest discount tier, applied to our broadest product categories — mouldings and acoustic panels carry robust margins that let us pass substantial savings to trade partners.
Tambour & Solid Wood Panels
- Solid Wood Tambour Panels
- Premium Solid Wood Paneling
Tambour and solid wood paneling are already priced aggressively relative to the market — our 13% trade discount reflects both the product's competitive direct pricing and our commitment to keeping trade partners winning bids.
Account Benefits
Built for How Pros Work
Order 24/7, 365
Your account never sleeps. Place orders any time of day, store multiple shipping addresses, and move through checkout in seconds with saved payment and delivery preferences.
Real-Time Order Tracking
Every order ships with premium tracking through our shipping partner. View all your orders, shipment status, and delivery updates directly from your account dashboard.
Pay on Your Terms
Existing White River accounts can pay via pre-established terms. New applicants can set up net terms during the approval process. Credit cards also accepted at checkout.
Samples & Literature
Trade account holders get access to physical sample kits, printed catalogs, and digital design resources to present confidently to clients and win specifications.
Dedicated Sales Support
A named sales rep in your territory handles quotes, spec questions, and project support. Real people, direct lines, and deep product knowledge — no call centers.
Trade-Only Pricing
Your discount applies automatically at checkout — no coupon codes, no manual adjustments. 38% off mouldings and acoustic panels, 13% off tambour and solid wood panels, every order.
Who Qualifies
The Trade Program Is Built For
If you specify, design with, or purchase architectural millwork for clients, you likely qualify.
Get Started
Apply for a Trade Account
Complete the form below to apply for trade access. All applications are reviewed by our team — please allow one to two business days for a response by email.
Your Sales Team
Questions? We're Here.
Monday – Friday · 9am – 5pm CST · 1-800-558-0119
